Zappar’s Caspar Thykier On Augmented Reality’s Untapped Potential: ‘people Like Reality’

Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential.