aamma21June2022

Zappar’s Caspar Thykier On Augmented Reality’s Untapped Potential: ‘people Like Reality’

Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential.

https://canadianedrugsstore.com/zappars-caspar-thykier-on-augmented-realitys-untapped-potential-people-like-reality/