News

New Immersive Exhibit in DC Focuses on Korean Pop Culture The District is hosting a Korean pop culture exhibition featuring BTS, Oscar-winning movie Parasite, and more, through virtual and augmented reality from May 27 to June 9. Organized by the Korea... Read more

Meta Launches Experimental AR Room Setup Feature for Quest 2 A new Meta Quest feature allows you to import the surrounding real-world environment or merge it with the computer-generated virtual worlds. This is still an experimental function and it enables... Read more

Jadu Raises $36M to Bring Video Game Avatars To Real World Landscapes Jadu, a Los Angeles-based augmented reality (AR) startup, has raised $36 million to build a gaming platform that lets players roam the real world with their NFT avatars. Bain Capital led... Read more

ThirdEye announces worldwide decentralized Augmented Reality (AR) 3D social network for Metaverse ThirdEye, a leader in Augmented Reality & Artificial Intelligence (AR/AI) solutions, today announces the beta release of a fully decentralized augmented reality social media network for consumers. This comes after... Read more

JR in AR: artists wants people to leave portraits in the metaverse in new project Artists are embracing the “metaverse” virtual world and JR is no exception. The French street artist is launching JR Reality—described as the “largest participatory art project in the world”—in partnership with Superblue, the... Read more

With NFTs and AR, a pioneer Singaporean artist’s daughter is helping bring his works closer to the next gen Together with his daughter Hazeleen Goh, Cultural Medallion recipient and pioneering Singaporean abstract artist Goh Beng Kwan is experimenting with technology to create NFTs and augmented reality works to appeal... Read more

How ‘Animal Crossing’ and the pandemic informed Takashi Murakami’s new Broad show Takashi Murakami is awash in a blizzard of beaming, multicolored flowers. He’s walking along an outdoor corridor under the Broad museum’s architectural shell and the manic-looking flowers swarm through the... Read more

Snap believes interactive AR lenses are games – what do you think? When does gamification of an experience constitute a fully-fledged game? As part of its Gaming Advertising Deep Dive, The Drum quizzes Snap on whether it considers itself a certified gaming... Read more

AR Technology Invades Electric Daisy Carnival In Vegas Earlier this month we reported on a new partnership between social media app Snapchat and American events promoter Live Nation that will bring AR (augmented reality) Lenses to multiple concerts... Read more

Facebook-owner Meta brings augmented reality research to London Facebook owner Meta is bringing its augmented reality (AR) research programme to London as the company looks to develop hardware for the metaverse. The company will be trialling its research glasses on the streets of... Read more

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