The first experimental AR publication
Editorial
Spatial.WTF, The Tear, 2021, 3D NFT object in AR. A photograph created in augmented reality using a smartphone, Luzern, Switzerland. Courtesy of the artist.
Salute! What you see on this website right now is not AAMMA magazine yet, it’s just a teaser. We intend to release the first issue in December 2021 in AR and online at this web address.
The process of preparing our magazine (possibly the first AR magazine in history) includes multi-stage testing of AR/MR technologies and the Imaginary Editor Machine. Some of the results of our experiments will be published in the XR-Hub AR app, courtesy of the Spheroid Universe AR platform.
The first experimental AR publication of AAMMA materials took place in February 2021, the second is slated for October 2021.
AAMMA magazine’s first AR publication was focused on ETHDenver 2021 and the Vancouver Biennale, where artist and curator Jessica Angel experiments with blockchain and augmented reality technologies.
Here’s the summary of how AAMMA’s AR publishing experiment sparked our first public appearance.
Breaking the Screen. This project emerged when artist and curator Jessica Angel invited the Spheroid Universe AR platform to exhibit a collection of NFT artworks at ETHDenver 2021. AAMMA, a new online magazine about contemporary art in AR (powered by the same platform), discovered this opportunity, and its team was instantly drawn to experiment with a new publication model. AAMMA suggested transforming the exhibition into a (seemingly) traditional magazine article, where the familiar text plane and 2D illustrations unexpectedly burst into the real world, manifesting in 3D. The organizers agreed to this experiment.
When you read the article in the AR app on your Android smartphone, nothing seems unusual at first. It’s a traditional journal article…
Until you discover that…
It’s an endemic offspring of AR;
It lives in an AR browser;
It’s written in Spheroid Script, a proprietary augmented reality language.
Or until you click to enlarge the image.
Spatial.WTF, The Tear, 2021, 3D NFT object in AR. A video created in augmented reality using a smartphone, Luzern, Switzerland. Courtesy of the artist.
The article that introduces the “Breaking the Screen” project is available here:
BETWEEN ENTIRELY DIFFERENT DEMENTIONS
For the Jessica Angel curatorial text about “Breaking the Screen,” click here:
BREAKING THE SCREEN
See all the NFT artobjects from the “Breaking the Screen” project in AR and get detailed information about them here:
BREAKING THE SCREEN AR EXHIBITION
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